#algorithmicEvil - Social Mediation Is Worse Than Surveillance and Commercial Exploitation

A friend of mine sent me this link: Microsoft Internal Google Chrome Parody
It's purportedly an internal Microsoft video highlighting Google as a surveillance company bent on exploiting your privacy for commercial gain. As of this writing, the video has racked up over 600,000 views and more than 2,800 comments. 
The video is spot-on.
but I think it (and the hundreds of comments I read) miss the bigger point. Privacy, Surveillance and commercial exploitation of your digital identity is just the tip of the iceberg.
Most seem to miss the bigger point that Google is building a social mediation layer that will insinuate Google between you and everyone else. This will allow Google to act as your "agent", advisor, friend, confidant, comforter, motivator, etc. whether you want them to or not. 
Think I'm exaggerating? They've patented the mechanism:
#algorithmicEvil incarnate.

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